Lofft
Lofft
Role
Role
Co-founder, Lead Designer
Co-founder, Lead Designer
Responsibilities
Responsibilities
Brand design, Market research, Web & app design, Design system, Facilitation & mentoring
Brand design, Market research, Web & app design, Design system, Facilitation & mentoring
1st web release
1st web release
October 2022
October 2022
App release
App release
January 2023
January 2023
Making apartment search & management a safe and inclusive space for everyone.
Visit https://lofft.app
Making apartment search & management a safe and inclusive space for everyone.
Visit https://lofft.app
Mission
Mission
Lofft is spearheading a new way of co-living. We aim to digitally empower meaningful and personal co-sharing experiences among young like minded individuals. As a community driven app we want to deliver an ecosystem with compelling proptech experiences.
We consider ourselves revolutionaries who are not afraid to disturb the status quo - small time fish willing to stand up against bloated sharks. Consequently, we are looking for partners, dreamers, friends who are willing to fight along our side for a better tomorrow.
Lofft is spearheading a new way of co-living. We aim to digitally empower meaningful and personal co-sharing experiences among young like minded individuals. As a community driven app we want to deliver an ecosystem with compelling proptech experiences.
We consider ourselves revolutionaries who are not afraid to disturb the status quo - small time fish willing to stand up against bloated sharks. Consequently, we are looking for partners, dreamers, friends who are willing to fight along our side for a better tomorrow.
Three Streams of Work
Three Streams of Work
Research
Research
I
Exploratory research on current pain points of people finding shared flats and market trends, create user journeys & define opportunities.
I
Exploratory research on current pain points of people finding shared flats and market trends, create user journeys & define opportunities.
II
Refine list of opportunities and prioritise > create collection of high impact, core problems to be solved with the MVP.
II
Refine list of opportunities and prioritise > create collection of high impact, core problems to be solved with the MVP.
Branding
Branding
I
Define target group, benchmark competitors' brands, and create mood board & brand identity.
I
Define target group, benchmark competitors' brands, and create mood board & brand identity.
II
Mini-test brand attributes with potential users and create style guide.
II
Mini-test brand attributes with potential users and create style guide.
We are:
- Ethical & inclusive
- Smart & easy solutions
- Playful & exciting
We are:
- Ethical & inclusive
- Smart & easy solutions
- Playful & exciting
Our brand resonates with:
- Gen Z
- Students (local and foreign)
- Socially-conscious groups
Our brand resonates with:
- Gen Z
- Students (local and foreign)
- Socially-conscious groups
Product Design
Product Design
I
Create product vision and timeline for the first MVP release.
I
Create product vision and timeline for the first MVP release.
II
Create design system, design the website & start working on the mobile app.
II
Create design system, design the website & start working on the mobile app.
🤫 As the app is not released yet, most of the screens are still confidential
🤫 As the app is not released yet, most of the screens are still confidential
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Next Project
Ethnography | UX & UI Design
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paprica creates a unique and enjoyable cooking experience for beginner cooks. The app lets users cook easily and enjoy delicious food, all with enough support they need.
Made with passion in Berlin
© Nattapon Sukprasong