
👋
Hello, it's Freddie
I'm a digital product designer based in Berlin, Germany. I love uncovering insights and designing meaningful experiences to solve problems.
Currently building an inclusive apartment search & management solutions @Lofft↗.
↓ Scroll down to see some of my works
👋
Hello, it's Freddie
I'm a digital product designer based in Berlin, Germany. I love uncovering insights and designing meaningful experiences to solve problems.
Currently building an inclusive apartment search & management solutions @Lofft↗.
↓ Scroll down to see some of my works
👋
Hello, it's Freddie
I'm a digital product designer based in Berlin, Germany. I love uncovering insights and designing meaningful experiences to solve problems.
Currently building an inclusive apartment search & management solutions @Lofft↗.
↓ Scroll down to see some of my works
👋
Hello, it's Freddie
I'm a digital product designer based in Berlin, Germany. I love uncovering insights and designing meaningful experiences to solve problems.
Currently building an inclusive apartment search & management solutions @Lofft↗.
↓ Scroll down to see some of my works
Brand Design | Product Strategy | Product Design




Lofft.app
Lofft.app
"Find the Lofft of your life"
Making apartment search & management a safe and inclusive experience for everyone.
"Find the Lofft of your life"
Making apartment search & management a safe and inclusive experience for everyone.




Research | UX & UI Design

Improve Search Experience
Improve Search Experience
Empower user to effectively find content by improving the search experience
Empower user to effectively find content by improving the search experience
Ethnography | UX & UI Design


paprica
paprica
paprica creates a unique and enjoyable cooking experience for beginner cooks. The app lets users cook easily and enjoy delicious food, all with enough support they need.
paprica creates a unique and enjoyable cooking experience for beginner cooks. The app lets users cook easily and enjoy delicious food, all with enough support they need.



Research | Information Architecture | UX & UI Design

Content Browsing
Content Browsing
Enable and inspire school students to discover new study materials without even typing a search keyword.
Enable and inspire school students to discover new study materials without even typing a search keyword.




UX & UI Design | User Research | Gamification | Social Sharing | Community Design

Studydrive
Studydrive
A compilation of my works at Studydrive - a platform where students can share study materials and help one another ace their academic goals.
A compilation of my works at Studydrive - a platform where students can share study materials and help one another ace their academic goals.




UX & UI Design | Brand Design | Ethnography

Other Case Studies
Some works I've done as side projects, practices, or something to kill time.




Who's Freddie?
Who's Freddie?
Who's Freddie?
With a background in social anthropology, I’m well-equipped with research methods to understand complex human and business needs. ✍🏼
My design approach is holistic. I also believe in the power of design to drive social changes, that's why I try to make all my design (practices) fun, inclusive, and sustainable.
I’m naturally a curious person, especially when it comes to human behaviour and design. I have a wide range of professional interests; from emotional design, gamification, to design strategy. Recently, I’ve completed the professional certificate in Design Leadership for Business at Parsons School of Design at Open Campus. 👨🏼🎓
With a background in social anthropology, I’m well-equipped with research methods to understand complex human and business needs. ✍🏼
My design approach is holistic. I also believe in the power of design to drive social changes, that's why I try to make all my design (practices) fun, inclusive, and sustainable.
I’m naturally a curious person, especially when it comes to human behaviour and design. I have a wide range of professional interests; from emotional design, gamification, to design strategy. Recently, I’ve completed the professional certificate in Design Leadership for Business at Parsons School of Design at Open Campus. 👨🏼🎓
What they say about me…
What they say about me…
"Freddie demonstrates a level of empathy and rigour that every good product designer should strive for. He is committed to understanding people and shaping product experiences that faithfully represent and serve them. On a person level, Freddie is a joy to be around - he is a natural collaborator and communicator, which makes working with him feel easy and fun!"
"Freddie demonstrates a level of empathy and rigour that every good product designer should strive for. He is committed to understanding people and shaping product experiences that faithfully represent and serve them. On a person level, Freddie is a joy to be around - he is a natural collaborator and communicator, which makes working with him feel easy and fun!"
"Freddie brings structure into even the most complex situations. Be it when untangling tons of research data into well-formulated insights and designing with them or be it when guiding stakeholders when there seems to be chaos.
For me, Freddie is the definition of a great designer. He’s genuinely empathetic and eager to help wherever he can, without ever losing sight of what’s most important at a given moment."
"Freddie brings structure into even the most complex situations. Be it when untangling tons of research data into well-formulated insights and designing with them or be it when guiding stakeholders when there seems to be chaos.
For me, Freddie is the definition of a great designer. He’s genuinely empathetic and eager to help wherever he can, without ever losing sight of what’s most important at a given moment."
"Freddie is a great collaborator. Through the time we worked together, I have seen how his strong empathy for others come naturally. This does not only apply to our user group with whom he conducted research and design for, but also to the co-workers. Together with his curiosity, ability to question the status quo and the readiness to offer help, this makes him an outstanding professional to have in the Design Team."
“Driven, user focused, business oriented, and collaborative - Freddie is a great UX partner. He’s not afraid to challenge the status quo in order to find the best experiences for our users. He helped shape our features to be more data informed and iterate where necessary. I trust his knowledge and skills as a team member.”
“Driven, user focused, business oriented, and collaborative - Freddie is a great UX partner. He’s not afraid to challenge the status quo in order to find the best experiences for our users. He helped shape our features to be more data informed and iterate where necessary. I trust his knowledge and skills as a team member.”
Specialisations
Specialisations
📱 iOS & Android App Design
🔍 User Research
👀 Ethnography
🫧 Photoshop & Illustrator
👾 Gamification
🧭 Content Discovery Design
✍️ Brand & style guide
💬 Community Design
❇️ Facilitation & Planning
🪡 Design System
…what else?
…what else?
I also enjoy walking in nature, travelling, and analogue photography. I recently started a course in pottery… pretty messy but super fun!
I also enjoy walking in nature, travelling, and analogue photography. I recently started a course in pottery… pretty messy but super fun!
Made with passion in Berlin
Made with passion in Berlin
© Nattapon Sukprasong
© Nattapon Sukprasong